Each week, the Lab selects a document or project deemed particularly interesting and relevant and presents it in a few lines. This week, the Lab focused on the initiative OceansOnline, an example of a meeting between social media experts, researchers, and fishing professionals that opens up a new world of possibilities offered by digital technology for shared management and knowledge exchange in the maritime environment.
The digital ocean
Everywhere, digital technology is revolutionizing uses and knowledge of the world. The sea is no exception. Sharing information and the active involvement of all stakeholders in exchange networks are now an essential part of marine planning and management work. Each day brings a stream of new ideas and digital tools aimed at amplifying these digital collaborations, at the risk of drowning in them if skills do not keep up.
To draw attention to the available tools and the best ways to use them, OceansOnline, a parallel session of the 4th International Congress on Maritime Conservation, brought together a panel of experts in digital tools and social networks to discuss their vision of these digital tools and share some examples of innovative practices that engage fishermen, managers, researchers, and other sea users in a more integrated, transparent, and shared management of the ocean.
Digital theaterization in the service of scientific dissemination... and fishery management.
Lisa Tossey, community manager de la National Marine Educators Association, et Susan von Thun, chercheure au Monterey Bay Aquarium, y ont exposé les atouts et partagé des conseils sur le " storytelling ", ou théâtralisation du récit, qui par son aspect plus ludique et proche du lecteur, peut être appliqué à la communication de résultats scientifiques (voir sa présentation Prezi). Cette théâtralisation est rendue très accessible par les différents médias sociaux combinant textes, images, vidéos instantanées et permettant, par des stratégies de communications efficaces et ciblées, d'atteindre un large public à moindre coût et en un temps record (voir le post (EN) de la chercheure Paige Brown Jarreau à ce sujet). La communauté scientifique elle-même s'intéresse à ces outils pour maximiser la visibilité d'articles de recherche, avec des outils comme altmetrics qui permet d'évaluer l'impact d'un article en fonction de sa diffusion large sur le net, un indicateur encore peu " compétitif " avec les facteurs d'impact traditionnels (e. g. XXX), mais gagnant en importance grâce à sa capacité à rendre la recherche intelligible et attractive au plus grand nombre.
« Instagram is the new IMAX« Kat Middleton, science communications specialist at Laurentian University
@katmidds expressed in these terms to convey the influence that these new communication tools can have on the imagination and education of younger generations, who can now access live broadcasts of images or videos from an ROV submarine dive on their smartphones. on an abyssal pit.
This theatricalization can also serve professionals in the fishing and aquaculture sector to promote their products. Whether on Twitter, Instagram, or Facebook, many have already understood the importance of communicating the human aspect of their activity, which can become a differentiating asset and add value to their products.
Attending a conference on fishing between two tides: digital technology facilitates access to information for professionals wherever they are.
Lors du 4ème Congrès International de Conservation Maritime, un groupe composé de chercheurs, pêcheurs et experts en ICT ont présenté le cas du blog " Through the Gaps ". Ce blog, géré par Laurence Hartwell ancien patron pêcheur et désormais expert en medias numériques, permet, grâce à l'outil de live stream Bambuser, à tout pêcheur connecté de suivre et d'interagir lors de conférences où se discutent parfois leurs intérêts professionnels mais auxquels leur mode de vie professionnelle les empêche souvent d'assister. Cet outil fut par exemple utilisé lors de la conférence du projet Européen GAP2, organized in Barcelona in 2015, focused on collaboration between researchers, fishermen, and civil society representatives for fish management. Thanks to this tool, over 300 local fishermen from all over Europe were able to join the discussion and interact with the audience and the experts present. A real and positive impact on the involvement of professionals in the co-management of the resource and the sharing of information.
Vertigo Lab and open innovation for the blue economy
As part of its work on sustainable management and open innovation applied to the blue economy, Vertigo Lab has recently embarked on the development of projects aimed at bringing together fishermen, managers, researchers, creatives, and other non-institutional innovators such as FABLABs, Hackerspaces, and other third places, from which eco-sourced bio-materials, smart fishing nets, or other drones monitoring marine parks may emerge!
Join Vertigo Lab on Twitter, in French @vertigo_lab, and also now in English @vertigolab_EU
